SHEILA AFARI BLOG



  • Most people deal with egos in the workplace. When it comes to PR it's not just colleagues' egos that need to be considered but the clients' too. Tom Woolf of the PRagmatist says the trick is to never let egos get in the way of judgment. Make sound business decisions first, and deal with bruising later. Public relations, says Woolf, needs to fall somewhere short of the "customer is always right" and lean more towards the thinking that "the customer is never completely wrong".
  • Most people deal with egos in the workplace. When it comes to PR it's not just colleagues' egos that need to be considered but the clients' too. Tom Woolf of the PRagmatist says the trick is to never let egos get in the way of judgment. Make sound business decisions first, and deal with bruising later. Public relations, says Woolf, needs to fall somewhere short of the "customer is always right" and lean more towards the thinking that "the customer is never completely wrong".
  • Most people deal with egos in the workplace. When it comes to PR it's not just colleagues' egos that need to be considered but the clients' too. Tom Woolf of the PRagmatist says the trick is to never let egos get in the way of judgment. Make sound business decisions first, and deal with bruising later. Public relations, says Woolf, needs to fall somewhere short of the "customer is always right" and lean more towards the thinking that "the customer is never completely wrong".